GM · Strategy · Digital · Pricing · Operations

From petroleum terminals to a national EV charging network.

I'm Anant Tandon — a general manager and zero-to-one business builder who has personally run every core function across two businesses launched from scratch: mobile fueling and e-mobility. Engineer by training, MBA by discipline, and an AI-native operator embedding LLMs and agentic workflows into day-to-day decision-making.

LinkedIn → Email me
Anant Tandon
NETWORK STATUS — JIO-BP EV · LIVE
6,000
Charge points
1,000
Sites nationwide
3L+
App installs
65
NPS · 60% repeat rate
01 — About

Range across functions is the advantage.

I seek broad leadership mandates — GM / Business Head / Director — where cross-functional range is the edge, not a compromise.

Over 16+ years I've built platforms, P&Ls, national brands and field networks across Reliance Industries, Hindustan Petroleum and Jio-bp. My career has tracked India's energy transition itself — from POL terminals and tank-truck logistics to OCPP/OCPI charging platforms, loyalty economics and performance marketing for electric mobility. Based in Thane, Maharashtra.

What I bring
Strategy & Business Building Technology & Digital Platforms Operations & Networks Marketing & Growth Pricing & Monetisation P&L Ownership Agile / Scrum AI-Native Execution OCPP / OCPI Python / APIs / RAG
02 — Experience

Eighteen years. Two zero-to-one builds. One energy transition.

⚡ Electric era
Reliance BP Mobility (Jio-bp)Nov 2024 — Present

National Customer & Digital Manager — EV

Own Pricing, Marketing and Digital for the EV business on a ~₹5 Cr budget. Grew app installs 0 → 3 lakh+ at ₹100–200 CAC; NPS 65. Launched Loyalty & Subscription driving a 60% repeat rate and +17% average monthly consumption. Operate ~6,000 charge points across ~1,000 sites nationally.

DigitalPricingMarketingEV
Jio-bp, MumbaiOct 2020 — Nov 2024

Unit Lead — EV Platform Services

Designed and delivered the EV charging digital platform end-to-end — architecture, billing/payments, asset management, telemetry, CRM & analytics on a monthly release cadence. Built an OCPI aggregator/roaming solution integrating 6 OEMs and multiple B2B customers.

PlatformOCPPOCPIAgile
⛽ Fuel era
Reliance Industries, MumbaiAug 2016 — Jun 2020

Sr Team Lead — Mobile Fuel Delivery (Zero-to-One)

Founding member of on-demand fuel delivery. Built Operations, IT, Automation, Engineering, Design and the delivery Network from scratch. Designed a pilfer-proof HDPE container & seal (patent granted) and RFID/IT-interlock automation reducing shrinkage and improving SLA adherence.

Zero-to-OneOperationsPatentsAutomation
Hindustan Petroleum (HPCL)Aug 2008 — Aug 2016

Dy. Manager / Operations Officer

Led terminal operations, automation and loss-control at POL terminals and depots. Built the Optimised Logistics Assistant (OLA) for tank-truck planning (patented) and a Zero-Based Budgeting allocation tool. Recognised as "Best of the Best" outstanding achiever (2011–12).

OperationsLogisticsAutomationPatents
03 — Writing & Insights

Perspectives from inside the transition.

LinkedIn Post

The Death of the 'Buy Now' Button — Why Trust Beats Transactions

On why subscription and loyalty models win when brands stop selling and start earning trust.

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LinkedIn Post

From Petroleum to Platforms — Why the Energy Sector Must Reinvent Itself

A first-hand perspective on the tech and mindset shift required as energy companies move from atoms to bits.

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LinkedIn Post

Is Brand Loyalty Dead, or Is It Just Tired?

Examining how 1.8 lakh EV app installs and a 60% repeat rate challenge the "loyalty is dead" narrative.

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LinkedIn Post

Why Growth Is a Metamorphosis, Not Just a Metric

On building businesses from zero to one and why the transformation of people and systems matters more than the numbers.

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LinkedIn Post

When Leadership Becomes a Survival Sport

Lessons from leading cross-functional teams through two zero-to-one builds — and what separates leaders who thrive from those who just cope.

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LinkedIn Post

EV Trucks: Swap or Charge?

A practical breakdown of battery swap vs fast-charging for commercial EV fleets — duty cycles, economics and India's infrastructure reality.

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LinkedIn Post

Plug & Charge — The Next Leap for EV Infrastructure

Why ISO 15118 Plug & Charge will redefine the EV charging experience and what it means for network operators building at scale.

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LinkedIn Post

Cracking EV Marketing in India

How performance marketing, lifecycle CRM and ₹100–200 CAC drove India's largest EV charging app to 1.8 lakh installs.

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LinkedIn Post

The Corporate Bestiary Vol. 2 — What Kind of Player Are You?

Part two of a satirical field guide to the archetypes you'll meet — and become — inside large organisations.

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LinkedIn Post

The Corporate Bestiary Vol. 1 — What Kind of Player Are You?

A satirical taxonomy of corporate characters — from the Visionary to the Blocker — and why knowing your type changes how you play.

Read on LinkedIn →
04 — Credentials

Built on engineering. Sharpened by business.

Education

  • PGCPM — Kellogg School of Management, Northwestern University
  • MBA (Oil & Gas) — UPES, Dehradun · Certified Petroleum Manager · Batch Topper
  • B.Tech (Mechanical) — MMMGEC · 81.08% · Branch Topper · College 2nd

Awards & Patents

  • Golden Peacock Innovative Product/Service Award (2023)
  • Leading & Star EV Charging Infrastructure of the Year (2024)
  • Business Excellence in Decarbonizing Transportation
  • 3 Patents — pilfer-proof fuel container · OLA tank-truck planning tool · electromechanical locking system
05 — Contact

Open to the next build.

GM / Business Head / Director mandates where cross-functional range is the advantage.

ananttandon156@gmail.com LinkedIn
Thane, Maharashtra · India